DIGITAL MARKETING IN CHINA

More and more overseas companies are realizing the potential of the Chinese market. For successful digital marketing in China, overseas brands need to develop a marketing strategy that adapts to Chinese marketing trends and specific target groups. Whether it is Baidu, WeChat or Weibo, W4 is a reliable and experienced Chinese digital marketing partner.

The experts at the W4 Beijing office are working closely with clients to provide a wealth of Chinese marketing = know-how. From content marketing (Chinese), WeChat marketing to Baidu marketing, from concept design to technical implementation, to provide customers with support for marketing activities in China.

Similar to WhatsApp and Facebook Messenger, WeChat provides a perfect platform for marketing activities in the Chinese market. Due to the popularity and versatility of WeChat in China, it offers more market options than WhatApp. In addition to sending messages, pictures, and videos, WeChat has the ability to interact with customers through API interfaces. For example, activities, sales and promotions for specific products and services can be completed through WeChat.

Everyone is using WeChat. Some big companies, including Nike, Pepsi, Adidas and Mercedes, have realized the potential of WeChat and used it in creative activities. Small and medium-sized companies and B2B companies can also conduct WeChat marketing at low cost.

For companies that want to reach top search results, search engine marketing is essential. Many overseas companies’ websites rank high on Google, but the situation is very different in China. Baidu is China’s most well-known search engine, with over 70% market share. W4’s Beijing marketing experts are familiar with the Chinese market, understand the interest of the target customer group, and can better serve potential customers and help you reach the front end of Baidu rankings. W4 China uses Chinese to create high-quality and search-optimized content.