WeChat Marketing
微信 是一种移动通信软件，支持通过移动网络发送语音消息，视频，图片和文本。它可以用于单人聊天和群聊。它还可以根据其地理位置查找附近的人，从而为朋友带来新的移动通信体验。
微信营销 是网络时代面对的营销模式 创新 ，伴随着 微信 网络的火热产生，营销不存在微信距离限制，用户注册微信，与周围注册的“朋友”相同连接，用户订阅 他们需要的 信息， 企业 通过向用户提供他们所需的信息来提供 点对点营销以 促销其 产品。
微信营销的特点
-
Disadvantages of WeChat marketing
The strong relationship network on which WeChat marketing is based, if you forcefully push a variety of unattractive advertising information regardless of the user’s feelings, it will attract user disgust. Do everything rationally, and make good use of WeChat, the most popular interactive tool nowadays, so that businesses and customers return to the most sincere interpersonal communication is the real king of WeChat marketing.
Analysis of WeChat Marketing Model
-
Marketing strategy of WeChat marketing
-
Interaction between WeChat Marketing and Weibo Marketing
The breadth of Weibo is the biggest advantage of using it formarketing, and the strength of WeChat is its depth of peer-to-peer communication. In fact, WeChat and Weibo are not contradictory and can be linked. Weibo can become a channel for collecting relationships. Any user who has a good opinion of the brand can join WeChat to carry out in-depthoperationsand eventually become the most loyal fan group of the enterprise. The user word-of-mouth generated in WeChat can be spread through Weibo to let more people understand and even form “event marketing “.
The role of WeChat marketing
1. Advertising role. WeChat is now more than just a communication tool, it is also a tool for commercial communication. The launch of the special WeChat public account fully reflects the role of communication. Just as the slogan of the WeChat public platform is ” small individuals, they have “Brand”, brand communication has become an integral part. With the release of the first WeChat advertisement on WeChat on January 12, 2015, the WeChat advertising function was infinitely valued.
2. Service role. The WeChat enterprise account can communicate well with WeChat fan users and become a window for corporate service customers. For example, users can conduct business consultations, complaints and after-sales repairs on WeChat service accounts.
3.销售角色。 微信微信应用程序的启动直接促进了销售，形成了微信的销售方式，导致了众多的中小企业。